Swiss Pavilion

Produced and curated by Presence Switzerland, the public diplomacy agency of the Swiss government abroad, in collaboration with the Embassy of Switzerland in Japan and the Swissnex network, the Swiss Pavilion will represent Switzerland at Expo 2025 Osaka Kansai. Presence Switzerland is responsible for promoting Switzerland’s image abroad, and implements Switzerland’s Strategy for Communication Abroad. On the basis of the Federal Act on the Cultivation of Switzerland’s Image Abroad, Presence Switzerland supports the safeguarding of Switzerland’s interests by using various public relations tools. It works in particular to improve the general level of knowledge about Switzerland, promote a positive attitude towards the country, and showcase its diversity and attractiveness. Its activities are financed through the FDFA’s annual budget along with separate federal government contributions for its presence at World Expos and the Olympic Games.